Perlindungan HAKI UMKM WONDIS dalam Hukum HAKI Indonesia

Nimas Buana; Febrianti Kusuma Astuti; Yulio Iqbal Cahyo Arsetyo

Authors

Nimas Buana Fakultas Hukum Universitas Surakarta Author
Febrianti Kusuma Astuti Fakultas Hukum Universitas Surakarta Author
Yulio Iqbal Cahyo Arsetyo Fakultas Hukum Universitas Surakarta Author

Keywords:

Cokelat, Merk Dagang, UMKM

Abstract

This article discusses the urgency of registering copyright and trademark rights for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on the case study of Wondis, an MSME engaged in chocolate processing in Kulon Progo. MSMEs significantly contribute to Indonesia's economy; however, many entrepreneurs are still unaware of the importance of brand protection. The registration of intellectual property rights (IPR) can protect creators, encourage innovation, and expand market share. Wondis has successfully developed innovative chocolate products and received various awards, yet it still faces challenges in the industry. This article emphasizes the importance of trademark registration to create healthy business competition and support local economic growth.